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Regret Aversion: How to design avoiding user's future regret?

Jul 10, 2025 6 min read

The Regret Theory was first envisioned by Bell, Loomes & Sugden in the 1980's, and it directly affects people's lives in many facets. By understanding the idea of regret aversion, UX Designers can envision and prepare their design to deal with such delicate and complex psychological phenomenon.

Regret Aversion: How to design avoiding user's future regret?

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Regret Aversion: How to design avoiding user's future regret?

Jul 10, 2025 6 min read

Articles

Buzzvel and Abreu Advogados Strengthen Partnership for Cybersecurity and Website Optimization

Jun 27, 2025 5 min read

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Discover how Buzzvel strengthens cybersecurity & optimizes performance for Abreu Advogados, ensuring secure, seamless, and future-ready digital experiences.

Haptic Feedback: Enhancing UX Beyond Sight and Sound

Jun 12, 2025 5 min read

Articles

When describing digital interface's feedback, the first thing it comes to mind are visual communications, or even sound notifications. People tend to forget there is actually another kind of interface feedback just as important, the haptic feedback.

Anti-UX: Intentionally Confusing Design

Jun 05, 2025 6 min read

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UX Design, just like any other technological field, is always evolving and being thoroughly crafted following user's expectation and functionality.